Every artist’s come up has a moment where the right people finally see them. For Snow Tha Product, that moment was a WorldStarHipHop post on June 8, 2011, submitted by me, Danielgotskillz. This is the full story of how that happened, and why WorldStar was listening to me in the first place.
Super Bowl Week in Dallas, 2011
In early 2011, my partner and I had just started our media company, E6Media. Super Bowl XLV was coming to North Texas, Green Bay against Pittsburgh at Cowboys Stadium, and the whole city was about to be packed with celebrities. My partner called me with a plan: let’s go out, film everything, and get some drops from celebs talking about E6Media.
Then the weather hit. That week an ice storm and snow shut Dallas down, and the roads were bad enough that I wasn’t trying to risk my life out there. So I did what I could from home. I called every connect I had. I knew the DJs, the promoters and the people running the doors, so I made the calls and got my partner into the clubs and events all weekend.
The YMCMB Shirt
My partner was a huge Young Money Cash Money fan, and YMCMB was everywhere at the time. So he went to the bazaar and had a shirt made. Nothing fancy, just “YMCMB” in red letters.
After the Packers won the Super Bowl on February 6, 2011, he headed to the Young Money after party, where Lil Wayne, a lifelong Packers fan, was celebrating. There was one problem: they weren’t letting media in. Back then, same as today, you needed a media pass and approval to film anything at an event like that, and we didn’t have one.
But he had the shirt. He walked up in that homemade YMCMB tee, and they took him for part of the team. Instead of getting turned away, he was the guy they wanted filming. Honestly, that move was genius.
He got right up close and filmed Lil Wayne performing “Green and Yellow,” his Packers remix of “Black and Yellow,” with Drake right there in the shot. This was back when Drake was still coming up next to Wayne.
A Million Views and WorldStar’s Attention
We uploaded the clip to the E6 Music Group YouTube channel on February 8, 2011, two days after the game. I sent it to WorldStarHipHop from my E6Media email, and they posted it. Between WorldStar and YouTube it took off, and our upload alone has passed a million views.
WorldStar’s post has since come down, but our original upload is still live, with the date and the view count to back it up. More important than the views, WorldStar now knew who we were.
Sending Them Snow Tha Product
I was already on Snow Tha Product’s team, handling her graphics and branding. She was rapping like nobody else out there, and I knew she needed a bigger audience. So since WorldStar was paying attention to E6Media, I sent them something else: Snow’s video for “Holy Sh*t,” along with a short write up about who she was.
They posted it on June 8, 2011, under the title “White Girl Rappers Are The New Wave: The Female Twista ‘Snow Tha Product’ Holy Sh*t.” If you open the description on that page today, it still reads the blurb I sent them, ending with “submitted by @DANIELGOTSKILLZ.” The post has over 333,000 views.
Because of the Lil Wayne clip, WorldStar listened to E6Media. Because they listened, Snow got in front of a national audience. That was PR done by our team.
Snow Confirms It in Her Own Words
For years the internet told this story differently, crediting other sites for her breakthrough. In September 2026, Snow told her story on IRL with Angie Martinez. At around the 20:32 mark, she explains that she built her early buzz on MySpace, YouTube and the blogs, and then, in her words, “eventually I get on World Star,” and that’s when things started popping. Angie adds that a WorldStar post back then would get those views up and get something going.
That’s the post I submitted.
What Came Next
After the WorldStar wave, the industry started calling. In 2012 Snow signed with Atlantic Records, a deal the Houston Press covered as a big moment for a Texas MC.
Back in 2015, Snow also gave me my flowers on camera, saying I’d been rocking with her since the early days and that the graphics on wakeyagameup.com and the hoodies were “all Daniel.” Watch the clip here.
My Other Credits With Snow Tha Product
- Executive Producer, “Day Dreaming” (2011): Snow Tha Product with Dallas legend Tum Tum and Houston’s GT Garza, produced by SoloizThoed. They had never worked together. I called Tum Tum, reached out to GT Garza and brought in SoloizThoed to make it happen. Listen on Spotify
- Graphic Design, Run Up or Shut Up (2010): Discogs
- Graphic Design, J Krunk (More 2 Hate): Discogs
- Graphic Design, Nights (2016, Atlantic Records): Discogs
- Cover art: “Waste of Time” and “I Don’t Wanna Leave”
- On screen: security in the final scene of the official “Despierta” video (2016). Watch
Why I’m Telling This Now
Snow did the work. The talent, the bars and the grind are all hers. But hip hop history should be accurate, and the people who opened doors deserve to be part of the record. A snowstorm kept me home, a bootleg YMCMB shirt got us next to Lil Wayne, and that relationship with WorldStar is how Snow Tha Product got in front of the world.
